The SEMA Show in Vegas is the biggest tire industry event in North America each year, and Giti officials took full advantage Oct. 31-Nov. 1 with one-on-one meetings with customers and prospects, as well as an impressive display of the new Giti TBR line-up.
A ballroom at The Wynn Hotel was transformed into a “Giti Tire showroom” with products attractively displayed in application groups – Long Haul, Regional Haul, Mixed Service and Urban/Light Duty. Videos and banners helped tell the brand story.
“We wanted to create a more intimate setting to talk to our customers about the new Giti TBR line-up, as well as our plans on the consumer side,” said Matthew Hanchana, Sr. Manager of Commercial Sales, Technical and Marketing.
Hanchana and team also promoted the release of the new Giti Commercial Truck Tire Web App.
