Giti Tire, Official Tire Sponsor of the 2016 Rose Parade, presented by Honda and the Presenting Sponsor of Decorating Places – an event where visitors experience first-hand the final stages of float preparation. America’s New Year’s Celebration® is a festival of flowers, music and sports unequaled anywhere else in the world. Approximately 700,000 spectators lining the streets of Pasadena and millions more watching various TV broadcasts will enjoy the grandeur of the floats, elegance of the equestrian groups and the outstanding talents of the marching bands. The Rose Parade theme for January 1, 2016, is “Find Your Adventure.”
The Rose Parade sponsorship is the first step in building awareness for Giti as a company that’s been providing you with excellent product quality and customer service, along with a strong commitment to the communities we serve.”Armand AllaireExecutive Vice President of Sales and Marketing, GITI Tire (USA) Ltd.
Giti Tire is amongst the largest tire companies in the world and sells products in more than 130 countries. Its product line includes GT Radial, Primewell and Dextero brands carried by an extensive network of tire dealers and retailers across the U.S. and Canada. The company made a major commitment to the U.S. economy when it announced in June 2014 that it will build its first manufacturing facility outside of Asia in Chester County, South Carolina. Construction is now underway for the plant, which will produce passenger and light truck tires for the replacement and original equipment markets. It is expected to generate more than a thousand jobs and is anticipated to begin production in 2017.